Insight to Action: Designing Focus Groups for Facilitating User-Centered Change Series

We invite you to participate in our upcoming four-part interactive online workshop series designed to equip you with the essential skills for facilitating effective and insightful focus groups in a variety of community, organizational, and educational settings. 

Why should you attend?

Learn how to conduct effective focus groups, both online and in person. Discover techniques for gathering valuable insights from your key constituents and using that information to drive positive change. Whether your goal is to improve patient outcomes, shape policies, enhance community relations, or optimize programs or products, our workshop will equip you with the skills to achieve your objectives and build stronger relationships with your constituents.

What will you learn?

You will have the opportunity to practice and apply your learning through small and large group discussions with other participants and the facilitators. You’ll explore topics such as empathetic listening, crafting focus group questions and structures, gathering feedback, and making sense of constituent data and insights to create informed and thoughtful actionable plans. By the end of the workshop, you'll be equipped to conduct effective focus groups and use the insights you gather to drive positive change.

By the end of the workshop series, you will be able to:

• Understand and apply empathetic listening to focus group protocols in various contexts.
• Understand the importance of considering constituent perspectives to create solutions that meet your users’ needs and preferences. 
• Develop probing questions to deepen understanding and clarify concepts.
• Develop group facilitation and moderating skills
• Create and implement focus group protocols effectively.
• Translate constituent insights and feedback into concrete action plans.

Your workshop facilitators are Drs. Amy Murzyn and Chery Lucarelli.

Dr. Chery Lucarelli and Dr. Amy Murzyn, faculty members within the Stender School of Business, Leadership, and Professional Studies, are passionate about bringing diverse perspectives together to support effective planning for services and products committed to prioritizing user-centric approaches. With a wealth of experience in hosting unhurried conversations, facilitating workshops, conducting focus group sessions, and leading listening sessions, they bring a depth of expertise to their work. They are dedicated to challenging assumptions and are committed to user-centered design principles.

Drawing from years of experience in both onsite and remote team leadership, they have actively engaged with constituents to cultivate welcoming and safe spaces. Their workshop approach is rooted in creating an engaging, supportive, and inclusive environments that embrace individuals from diverse experiences and backgrounds. They believe in embracing the power of collaboration to craft inclusive spaces where everyone’s voice is valued and respected.

Questions? Contact us at learn@css.edu